Writing a book is hard work. Getting people to actually find it and read it is a different job altogether. That's where we come in.
Purple Giraffe Press runs a book marketing service in Dublin built for authors who want real results, not just a fancy report at the end of the month. We work with picture book authors, chapter book writers, and anyone publishing for young readers who want their book to reach the right homes, schools, and libraries.
We usually reply within one business day.
- what it is
If you've published a book and it's sitting quietly on Amazon with barely any sales, you're not alone. Most books don't fail because they're bad. They fail because nobody knows they exist. Our children's book promotion services in Dublin are built to fix exactly that problem, with a plan that fits your budget and your goals.
Whether you're self-published or working with a small press, we'll sit down with you, look at what you've got, and build a plan that actually makes sense for your book and your readers.
Marketing a book isn't about shouting the loudest. It's about finding the right readers and putting your book in front of them at the right time, in the right place. That might mean a school visit, a well-timed Kindle promotion, a handful of genuine reviews, or a mix of all three.
- what we offer
We don't believe in one-size-fits-all packages. Every book is different, and every author has different goals. Some want more Amazon sales. Some want reviews. Some just want their local schools to know the book exists. Here's how we break our book promotion and marketing services in Dublin down into pieces that make sense.
If your book is on Kindle, we help you get it seen. This includes setting up and running Kindle countdown deals, working on your book description and keywords so browsers can actually find it, and building a short promotional push around launch week or a relaunch. We also look at your categories on Amazon, since a lot of authors pick the wrong ones without knowing it, and this alone can quietly kill your visibility.
Amazon is where most parents and gift buyers go looking for a new book for their kids. This side of the work covers your product listing, your keywords, your pricing strategy around launches, and getting your book in front of reviewers who read and review children's books regularly. We also help with A+ content and cover thumbnail testing, since small changes here can make a real difference to click-through rates.
A lot of authors set up their Amazon page once, at launch, and never look at it again. That's a missed chance. Your book description, your categories, and your keywords can all be improved months or years after publication, and doing so often brings a fresh bump in visibility without spending a cent on adverts. We take the time to go through your existing page line by line before suggesting any changes, so nothing gets altered without a good reason.
Not every author wants to be glued to Instagram, and that's fine. We can run a simple, honest social media plan that fits around your schedule, or help you set up a basic author website that actually converts visitors into buyers. This includes newsletter sign-up forms, a clean bio page, and links that make sense for readers, teachers, and booksellers.
Reviews still matter more than almost anything else for a children's book. We help you build a small, genuine list of reviewers, bloggers, and bookstagrammers who cover your genre, and we send out review copies in a way that respects everyone's time. We never pay for fake reviews or use bots. It's not honest, and it usually backfires anyway.
A newsletter list is one of the few things in publishing you actually own outright. Algorithms change, but an email list stays yours. We help you set up a simple newsletter, write a welcome sequence for new subscribers, and plan out launch emails that don't feel pushy or salesy. If you already have a list but haven't used it in a while, we can help you bring it back to life gently, rather than blasting old subscribers with a wall of promotion all at once.
Dublin has a strong network of local papers, parenting blogs, community radio, and school newsletters, and children's authors often overlook this route in favour of chasing big national coverage. We help you put together a short, honest pitch and send it to outlets that are actually likely to cover a local author, rather than firing the same generic press release at everyone and hoping something sticks.
If you're about to publish, or you've got a book that's been out a while but never really took off, we can build a proper launch or relaunch plan. This covers timing, pre-orders, press outreach to local Dublin papers and parenting blogs, and a short burst of promotion designed to give your book its best shot.
- every age group
Every children's book reaches its audience differently. The marketing approach depends on the age of the readers, where parents and teachers discover books, and what helps each group connect with your story.
Marketing focuses on reaching parents, carers, and early learning communities through parenting platforms, local groups, and family-focused promotions.
Promotion often highlights illustrations, storytelling, and educational value to connect with parents, teachers, libraries, and young readers.
Marketing focuses on reading development, school audiences, book reviewers, and families looking for engaging independent reading choices.
Campaigns can include stronger character-focused content, social media promotion, school outreach, and communities where older children discover new stories.
Understanding your target age group helps us create a marketing plan that places your book in front of the readers, parents, and educators most likely to connect with it.
- who we help
Our book promotion services for authors in Dublin work well for:
We also offer affordable children's book promotion services in Dublin for authors working with a tighter budget. You don't need a huge marketing spend to get real, honest results. Sometimes a focused three-week push does more than a scattered six-month plan.
We've noticed that authors often wait far too long before asking for help, usually because they assume marketing support is only for big names with big budgets. That's simply not true. A short, well-planned campaign built around a modest budget can still bring a book to the attention of the reviewers, teachers, and parents who matter most for that particular title.
- what to look for
Book marketing has grown into a busy little industry, and not everyone in it is straight with authors. There are a lot of people out there promising "guaranteed bestseller" status. That's not how publishing works, and any honest agency will tell you so. Before you hire anyone, whether it's us or somebody else, ask them these questions:
If an agency dodges these questions, that's usually a sign to look elsewhere. A good marketing partner should be happy to explain their thinking, not hide behind vague talk of "algorithms" and "strategy" without ever telling you what they're actually doing with your time and money.
- why it matters
Some authors feel a bit odd about marketing their own book, like it's boastful or unnecessary. It isn't. Writing the book is only half the job. Here's why the other half matters just as much:
- our catalog
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We start with a simple conversation, either by phone, video call, or email. We want to know your goals, your budget, what you've already tried, and what hasn't worked so far. There's no pressure and no sales pitch at this stage, just a proper chat about your book.
Based on that conversation, we put together a plan with clear steps, realistic timelines, and honest expectations. No vague promises, just a straightforward outline of what we'll do, when we'll do it, and roughly what it will cost. You'll get the chance to ask questions and change anything before we begin.
Once you're happy with the plan, we start running it. Depending on what's agreed, this might mean setting up Kindle promotions, reaching out to reviewers, tidying up your Amazon listing, or building a launch week schedule. You'll get regular updates so you always know what's happening and why, rather than waiting weeks to hear anything.
Marketing isn't a set-and-forget job. After the first stretch of work, we sit down again, look at what's working, and adjust anything that needs a change. If something isn't landing the way we hoped, we'll say so honestly and suggest a different approach rather than quietly repeating the same thing.
- why choose us
If you're searching for the best book promotion services in Dublin, the real answer is usually the one that's honest with you from the first phone call, not the one with the flashiest website.
The Purple Giraffe Press TeamAustralian Children’s Publisher We understand the Irish book market, local schools, bookshops, and press, which helps your book connect with readers close to home as well as further afield.
You'll always know exactly what work has been done and what results it brought, good or bad.
We won't tell you your book will hit any bestseller list. We will tell you the truth about what's realistic.
Whether you need a small push around Kindle keywords or a full launch campaign, we scale the work to fit your book and your budget.
As a children's publishing house ourselves, we understand this market from the inside, not just from a marketing textbook.
- author love
- pricing
The cost of book marketing depends on your goals, the current position of your book, and the level of support your campaign requires. A focused Amazon listing review will naturally involve different work from a complete launch campaign covering social media, reviewer outreach, email marketing, and local press. We assess your book, audience, and budget before recommending any services, so you are never charged for work that does not support your goals. Every proposal clearly explains what is included, how long the campaign will run, and what results will be measured. This gives you a practical marketing plan built around your book rather than a generic package.
- explore more services
Whatever stage your book is at, our Dublin team can help. Explore the other services we offer children's authors near you.
Interior layout, fonts, image placement and print-ready and KDP files, formatted specifically for children's books.
Learn more about Book Formatting in DublinYou bring the idea, the characters, and the world. We write the full novel in your voice, from first chapter to last page.
Learn more about Fiction Ghostwriting in DublinCharacter design, full page art, spot illustrations and cover art, matched to the mood, pacing and age group of your book.
Learn more about Custom Illustrations in DublinA careful final check of spelling, grammar, punctuation, layout and consistency before your book goes to print or online.
Learn more about Proofreading in DublinProfessional narration, editing and mastering that turns your finished manuscript into an audiobook people want to listen to.
Learn more about Audiobook Production in DublinCreative, easy-to-navigate author websites that show off your books and help parents, teachers and librarians find you.
Learn more about Author Websites in Dublin- get in touch
Share your idea or manuscript and we will come back within one business day with a friendly, no-pressure plan and a free estimate.
We usually reply within one business day.
- ready when you are
Your book deserves more than a quiet spot on page ten of an Amazon search. Get in touch with Purple Giraffe Press today, tell us about your book, and let's build a marketing plan that actually gets it in front of readers.
- good to know
Honest answers to the questions Dublin authors ask us most. If yours is not here, a quick consultation will cover it.
Book a Free Consultation →No. Most of our clients are Dublin-based, but we work with authors right across Ireland and abroad too, including a number based in London.
Yes. A relaunch campaign can bring real attention back to a backlist title, especially around a seasonal tie-in or a new edition.
Yes. While our roots are in Dublin, we also support authors in London who want the same honest, planned approach to marketing their book.
It depends on your goals, but most campaigns run somewhere between four and twelve weeks. We'll agree on a timeline together before starting.
No, and we'd be wary of anyone who does. We can guarantee the work will be done properly and reported honestly, not a specific sales number.
No. We work with authors on a range of budgets and will always suggest the plan that makes the most sense for what you have to spend.
That's completely normal. Get in touch, tell us about your book and your goals, and we'll suggest the right starting point, whether that's Dublin or London-based.
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