Writing a children’s book takes months, sometimes years. Then it goes online, and nothing happens. No sales. No reviews. No one is talking about it.
This is one of the most common problems authors face. It is not because the book is bad. It is because promotion is a different skill from writing, and most authors are never taught it.
We usually reply within one business day.
- now let’s get it read
At Purple Giraffe Press, we work with children’s authors and illustrators across Australia to help their books get in front of the right readers. We understand picture books, chapter books, and early readers, and we know what parents, teachers, and librarians look for before they buy.
If you are searching for children's book promotion services that actually understand the children’s market, you are in the right place. We work with authors based in Sydney, Melbourne, Brisbane, Perth, and every state and territory, offering children's book promotion services Australia-wide for authors who work with us mostly online.
You do not need to be a big-name author, and you do not need a huge marketing budget. You just need a plan that fits your book. That is what we help you build, step by step, without confusing jargon or empty promises.
- what we offer
Book promotion is not one thing. It is a mix of listing work, outreach, content, and small campaigns that build up over time. Some authors need everything on this list. Others just need one or two services fixed properly. We start by figuring out what your book actually needs, rather than selling you a package you do not need. Here is how we break it down.
Your book’s listing is often the first thing a reader or parent sees. We check your title, subtitle, description, categories, and keywords, then rewrite what needs fixing. This falls under Amazon children's book promotion services and covers both the print and Kindle versions of your book.
If your book is on Kindle, we can run Kindle book promotion services that include price promotion timing, Kindle category placement, and coordinated pushes during free or discounted days. We also help you understand Kindle Unlimited and how page reads affect your ranking.
Reviews help readers trust a book they have never seen before. We help you build a genuine plan to reach reviewers, bloggers and early readers who are a real fit for children’s books. We never buy or fake reviews. We only help you find real people who want to read your book.
Many parents and teachers discover books through social media, not through search. We can create simple, warm content around your book, including sample pages, author posts, and launch graphics, so your book has a presence beyond the bookshop shelf.
If you have a mailing list or want to start one, we help you write launch emails and reader updates that do not feel pushy. A short, friendly email often does more than a big ad spend.
We reach out to book bloggers, parenting websites, local newspapers, and podcasts on your behalf, pitching your story in a way that fits their audience. This is part of our wider book promotion and marketing services and works well alongside listing and review work.
- who we help
We work with a wide range of children’s authors, including:
Whatever stage you are at, we can build a promotion plan around your book, your budget, and your goals. Some clients come to us before their book is even published, wanting help with pre-launch buzz. Others come to us years after publication, once they realise their book has quietly stopped selling and needs a fresh look.
- what to look for
There are a lot of promotional services online, and not all of them are worth your money. Some focus on flashy numbers that look good on paper but do not lead to real readers. Before you choose one, it helps to know what a genuinely useful service looks like.
If a company cannot explain its process simply, that is usually a warning sign.
- why it matters
Children’s books are not sold the same way as adult books. A parent buying a picture book is often buying on trust, based on the cover, the blurb, a recommendation, or a school reading list. This changes how promotion should work.
A promotion plan that ignores these details will struggle, no matter how good the book is. This is why generic online book promotion services often fall short for children’s authors. They are built for a different kind of reader, usually adult fiction readers who buy on impulse rather than parents who buy on trust.
Children’s books also tend to sell over a longer period than adult books. A picture book might sell steadily for years, especially if it finds its way onto school reading lists or into libraries. This means promotion is not just about a big launch week. It is about building a solid foundation that keeps working long after the initial excitement fades.
- how it works
Send us your book details, including the age group, format, and where it is currently listed. We also ask what you have already tried, so we do not repeat work.
We put together a promotion plan that fits your book and your budget, with a straightforward quote. There is no pressure to buy more than you need.
Depending on your plan, this may include listing updates, outreach, content creation, or a Kindle campaign. We keep you updated as work progresses.
We check in with you to see what is working and what needs a small change. Promotion is rarely a one-shot job. Small adjustments often make the biggest difference.
Some authors want a single campaign. Others want ongoing support around each new release or seasonal push. We work either way, based on what suits you.
- our catalog
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- why choose us
If you are comparing the best book promotion services for your genre, the biggest difference is usually whether the team actually understands children’s publishing. That is where we focus.
The Purple Giraffe Press TeamAustralian Children’s Publisher We do not try to promote every genre. Children’s books are what we know, so our advice is specific, not generic.
You get a clear quote before any work begins, with no hidden extras added later.
We understand the local market, local schools, local bookshops, and how Australian parents shop for books, alongside the global Amazon and Kindle audience.
Whether it is your first picture book or your tenth chapter book, we take the time to understand the story before we promote it.
You will always know what we are doing, why we are doing it, and what it costs.
- author love
- pricing
Pricing depends on what your book needs. A simple listing review costs less than a full campaign with outreach, content, and ongoing support. Some authors only need a one-off fix. Others want a longer plan across several months.
We know cost is a real concern for most authors, especially those self-funding their books. That is why we offer affordable children's book promotion services built around clear, single services you can add as needed, rather than one expensive bundle. You will always get a full quote before we start, so there are no surprises.
We are also happy to talk through what to prioritise if your budget is tight. Sometimes a small fix, like a stronger book description or better categories, makes more difference than a large campaign. We will always tell you honestly where your money is best spent, even if that means recommending less work, not more.
- explore more
We sharpen your pacing and clarity while keeping your unique voice at the centre of the story
Learn more about EditingWe create front, back, and spine layouts that grab a reader’s attention. Unlike many publishing companies for children’s books, we show you enuinely different options rather than just colour swaps
Learn more about Book Cover DesignWe take care of the logistics, ISBNs, and platform registrations so you don’t have to learn the technicalities from scratch
Learn more about Book Publishing ManagementWe match you with an artist who understands your characters and work through sketches together before any final painting begins
Learn more about Custom IllustrationsWe build clean, functional sites that help readers and event organisers find you easily
Learn more about Author WebsitesIf you have a great idea but need help with the words, we can draft the story with you in a voice that remains authentically yours
Learn more about Ghostwriting- get in touch
Share your idea or manuscript and we will come back within one business day with a friendly, no-pressure plan and a free estimate.
We usually reply within one business day.
- ready when you are
Your book deserves more than a quiet launch. If you want book promotion services for authors who understand children’s publishing, get in touch with Purple Giraffe Press today. Tell us about your book, and we will help you build a plan that fits your story, your readers, and your budget.
- good to know
Honest answers to the questions authors ask us most. If yours is not here, a quick consultation will cover it.
Book a Free Consultation →Yes. While we are based in Australia and understand the local market well, we work with children’s authors from other countries too, including those selling mainly on Amazon and Kindle.
No, and you should be careful of anyone who promises this. We can build a strong, honest promotion plan, but sales depend on many factors, including the book itself and the market at the time.
No. We only help you reach real readers and real reviewers. Fake reviews can get your book removed from Amazon, so we avoid them completely.
Yes. Many of our clients are Kindle-only authors. We can work on your Kindle listing, categories, pricing strategy, and outreach to Kindle readers.
It varies by book and plan. Some changes, like a stronger listing, can help within weeks. Building reviews and steady sales usually takes longer, often a few months of consistent work.
No. We build plans to suit different budgets, and some services, like listing optimisation, can be done as a single, smaller job rather than a large ongoing campaign.
We work across the children’s range, from picture books for young children through to early chapter books and middle grade titles.