Character Design
This is where your characters get a face, a personality, and a look that stays consistent from page one to the last page. We sketch a few options first, so you can pick the version that feels right before we move any further.
A children’s book can have a wonderful story and still struggle to hold a young reader’s attention if the illustrations do not support it. Characters need to feel consistent, emotions must be easy to understand, and every scene should give children another reason to turn the page.
We usually reply within one business day.
- what it is
Purple Giraffe Press creates children’s book illustrations in Queensland for first-time authors, parents, teachers, and independent publishers. From early character sketches and page concepts to full-colour artwork and print-ready files, we shape every illustration around your story, target age group, and publishing goals.
You do not need a finished visual plan before getting started. Send us your manuscript, rough notes, reference ideas, or even a story that is still taking shape. We will help you develop a clear illustration direction and turn your words into a book that feels complete, engaging, and ready to share with young readers.

- what we include
Every story is different, so we do not force every project into one package. Instead, we build the artwork around what your book actually needs.
This is where your characters get a face, a personality, and a look that stays consistent from page one to the last page. We sketch a few options first, so you can pick the version that feels right before we move any further.
Some books need small, simple drawings scattered through the text. Others need full colour, full-page artwork on every spread. We can mix both, depending on your budget and the feel you are going for.
The cover is what gets picked up off the shelf or clicked on in an online store. We design cover art that matches the tone of the book, whether that is playful, gentle, adventurous, or funny.
Once the artwork is approved, we prepare high resolution files ready for print or digital publishing. This includes bleed, trim marks, and correct colour profiles, so your printer or platform does not send it back with errors.
- how it works
We keep the process simple, because writing a book is stressful enough without a confusing workflow on top of it.
We start with a short conversation about your story, your characters, and how you picture the book looking. This can happen over the phone, by email, or in person if you are nearby.
We send through rough black and white sketches for every page or spread. This is the stage to move things around, change a character's expression, or rethink a layout, before any colour goes in.
You get a set number of revision rounds included in your quote. We would rather get it right than rush you into approving something you are not happy with.
Once the sketches are locked in, we move into full colour. This is usually the stage clients enjoy most, watching the book come to life page by page.
We hand over the finished files in the format your printer or publishing platform needs, along with a lower resolution version for your website or social media.

- who we help
A lot of the people who come to us are not professional authors. They are grandparents writing a story for a new grandchild, teachers building a classroom resource, or parents who want to turn a bedtime story into something real. You do not need any art skills at all to get started. You just need the story in your head, and we handle the rest.
This is one of the parts of our work we enjoy most. Someone arrives with a few scribbled pages, a voice memo, or a story they have told their kids at bedtime for years, and a few months later, they are holding a printed book with their name on the cover. It does not matter if you have never written anything before. We ask the right questions to pull the story out of your head and onto the page, then build artwork around it.
We also work with a smaller number of small press publishers and self-publishing authors who need consistent artwork across a whole series, not just a single title. If you are planning more than one book, tell us early. It helps us keep characters, colour palettes, and styles consistent from book one through to book five.
- your say
If you already have some ideas about layout, colour, or the general feel of the book, tell us. We are happy to work from a rough sketch, a mood board, or even a few reference images you like. Some clients want to be hands-on at every stage, from thumbnail layouts through to final art. Others would rather send a brief and let us run with it. Both approaches work fine, and we can move between them as the project goes along.
If you are still deciding on the shape of the book, it helps to think about a few basics first. Is it a rhyming story, or straight prose? Should the illustrations be bright and bold, or soft and muted? Do you want a consistent border or frame on every page, or should the art bleed to the edges? None of these need to be locked in before you contact us, but having a rough idea speeds things up.
For families and educators who want illustration children's books in Queensland projects handled with care, we keep communication simple and the timeline realistic, so nobody is left wondering what is happening with their book. We check in at every major milestone, rather than disappearing for weeks and reappearing with a surprise.

- book formats
Not every children's book needs the same style of artwork, so we tailor the approach to the format you are working with.
The classic thirty-two-page format, usually with a full colour illustration on every spread. This is the format most first-time authors picture when they imagine their book finished.
Short, sturdy books for the youngest readers. These usually need simple, bold shapes and fewer words per page, since the artwork is doing most of the storytelling.
Fewer full colour spreads, but still plenty of black and white or spot illustrations scattered through the chapters to keep young readers engaged as the text gets longer.
Line art designed for kids to colour in themselves, often built around a theme like animals, space, or a school topic. These need a different style of drawing from a standard storybook, with clear outlines and simple details.
- age & stage
Illustrations for babies and toddlers need to be simple, bold, and easy to understand at a glance. We use clear shapes, strong character expressions, uncluttered backgrounds, and high visual contrast to hold attention during shared reading.
Preschool picture books benefit from colourful characters, expressive faces, playful environments, and visual details children can discover with every reading. We make sure the artwork supports the words while helping young readers understand the story independently.
Children beginning to read independently need illustrations that encourage them without distracting from the text. We create clear, engaging scenes and spot illustrations that support new vocabulary, explain actions, and make longer pages feel manageable.
Books for growing readers often include more text and fewer full-page illustrations. We use expressive black-and-white artwork, chapter-opening images, maps, character moments, and occasional full scenes to maintain interest throughout the story.
Middle-grade illustrations can include greater detail, atmosphere, humour, and emotional depth. We develop artwork that complements longer stories without making the book feel too young, using covers, chapter illustrations, decorative elements, and occasional story scenes.
Young adult books usually require a more refined and mature visual direction. We create sophisticated covers, symbolic artwork, maps, chapter graphics, and atmospheric illustrations that reflect the story’s themes without appearing childish.
- who it suits
Our illustration work suits a wide range of people, including:
- why it matters
Illustrations are not just decoration. For young readers, the pictures often carry as much of the story as the words do. A child who cannot yet read every word can still follow the plot through the artwork, guess what happens next, and connect with a character's expression on the page.
Good illustrations also help with:
Working with experienced book illustrators in Queensland means your book gets artwork that actually supports the story, rather than art that looks nice on its own but does not fit the pacing or mood of the text.

- what to look for
Whether you work with us or someone else, ask any illustrator these questions before you commit:
A trustworthy illustrator will answer all of these clearly, without getting defensive or vague.
- our catalog
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Children Book - why choose us
The Purple Giraffe Press TeamChildren’s Book Illustrators in Queensland The same person who sketches your characters also finishes the final colour art, so the style stays consistent across the whole book.
You get a quote before any work begins, based on page count and complexity, not a mystery invoice at the end.
We understand the local self-publishing and small press scene, and we are easy to get hold of by phone or email.
We build revision rounds into every quote because a book you are not happy with is not worth printing.
Every file we deliver is set up correctly for print or digital publishing, so you are not left fixing formatting issues later.
- author love
- no guesswork
Reaching out is the hardest part for most people, so we try to make everything after that easy. Send us your manuscript, a rough outline, or even just a paragraph describing your idea. We will reply with honest feedback about what the book might need and a rough idea of cost before you commit to anything.
We know that getting quotes for creative work can feel a bit like guesswork, so we try to explain things plainly. You will know roughly how many weeks your project will take, how many rounds of feedback are built in, and what the final files will look like, before any artwork begins. If anything changes along the way, like adding an extra spread or changing the page count, we will tell you how that affects the price before doing the work, not after.

- pricing
Every book is different, so we do not use flat, one size fits all pricing. A short picture book with ten spot illustrations costs less than a full colour, thirty two page picture book with detailed backgrounds on every spread. Once we know your page count, the level of detail you want, and your timeline, we put together a clear, itemised quote. There is never a fee just to ask a question or request a quote.
- explore more
We built our service list around the real gaps that stop authors from finishing and launching their books. Here is what falls under our roof.
A careful final check of spelling, grammar, punctuation, layout and consistency before your book goes to print or online.
Learn more about Proofreading in QueenslandProfessional narration, editing and mastering that turns your finished manuscript into an audiobook people want to listen to.
Learn more about Audiobook Production in QueenslandCreative, easy-to-navigate author websites that show off your books and help parents, teachers and librarians find you.
Learn more about Author Websites in QueenslandPremium hardback and paperback printing, with paper weight, binding and colour accuracy checked at every step.
Learn more about Book Printing in QueenslandThe logistics, ISBNs and platform registrations handled for you, from finished manuscript to a book readers can buy.
Learn more about Book Publishing in QueenslandShort, animated trailers that give your story a voice and a face, built for social media, launches and school events.
Learn more about Book Trailers in Queensland- get in touch
Share your idea or manuscript and we will come back within one business day with a friendly, no-pressure plan and a free estimate.
We usually reply within one business day.
- ready when you are
If you have been sitting on a story, this is your sign to finally get it drawn. Send us a message with a rough idea of your book, and we will get back to you with honest advice and a quote that makes sense for your project. No pressure, just a straightforward chat about your book.
- good to know
Honest answers to the questions Queensland authors ask us most. If yours is not here, a quick consultation will cover it.
Book a Free Consultation →No. While we are based in Queensland and love working with local authors, we illustrate books for clients across Australia. Being local just means faster replies and, if useful, the option to meet in person.
Most full length picture books take between eight and sixteen weeks, depending on page count and how many revision rounds you use. Simpler projects with fewer spreads can move faster.
Not necessarily. A near final draft is ideal, but we can start early conversations with a rough draft or even a strong outline, especially if you are still working through the story.
We can take inspiration from a style you like, but we will not copy another artist's work directly. We will develop original artwork with a similar feel, tone, or colour palette instead.
That is exactly what the revision rounds are for. Tell us what is not working, whether it is a character's expression, a layout, or the overall mood, and we will adjust before moving to colour.
Yes. We prepare files to the correct specifications for the major self publishing platforms, so you can upload your book without formatting problems.
No. We take on small projects, like a single cover illustration or a short set of spot illustrations, as well as full-length picture books.
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