Writing a children's book is hard work. Getting people to notice it is even harder. A good story can sit quietly on a shelf for years if nobody knows it exists. That is where a video trailer comes in.
At Purple Giraffe Press, we make short, warm, well-crafted trailers that show off your book in a way words alone cannot. We work with authors, illustrators, and small publishers across Melbourne who want their story to reach real readers, not just sit in a file on their laptop.
We usually reply within one business day.
- what it is
You do not need a big budget or a background in marketing to get a trailer that looks professional. You just need a story worth sharing and a team who knows how to bring it to the screen with care. That is exactly what we do.
- why it works
A book trailer is a short video, usually between thirty seconds and two minutes long, that gives people a taste of your book. Think of it like a movie trailer, but for a picture book or a children's story instead of a film.
For children's books specifically, video works differently than it does for adult fiction. Kids respond to movement, colour, sound, and character. A still image of a book cover on social media might get scrolled past in a second. A short animated clip of a character walking through a forest, with music and a bit of narration, tends to stop the scroll.
Parents are often the ones deciding what to buy, and they are looking for signals that a book is worth their child's time. A well-made trailer gives them that signal quickly, without them needing to read reviews or sample pages first.
It also gives your book a life outside the page. Once a trailer exists, it can be sent to bookshops, shared with school libraries, posted on social media, played at a launch event, or included in a media kit for journalists and reviewers. One piece of video content ends up doing the work of several different marketing tasks.
- what we offer
We offer a few different styles of trailer, depending on your book, your budget, and what you are trying to achieve. Every project is built around your actual story and artwork, not a generic template.
This is our most requested service. We take illustrations from your book or work with an illustrator to create new artwork and bring them to life with gentle motion, sound design, and voiceover. These animated book trailers for kids in Melbourne are built to feel like a small extension of the book itself, not a separate advertisement.
Sometimes you don't need a full trailer, just a short teaser that introduces a character or hints at the plot without giving too much away. These are shorter, punchier, and work well for building excitement before a launch date.
Some authors prefer a simpler approach, where the author appears on camera to introduce the book themselves, paired with page turns or artwork. A children's author video trailer in Melbourne like this suits authors who already have a following and want a more personal connection with their readers.
If you have a book launch, school visit, or festival appearance coming up, we can build a trailer specifically for that event, with dates, venue details, and a clear call to action included.
For small publishers with more than one title, we can create a broader promotional video that covers a series or a season of new releases, rather than just one book.
- every age group
Children respond differently to pacing, colour, sound, and storytelling as they grow. We shape every Melbourne video book trailer around the book’s target age group, reading level and emotional tone, so the final video feels right for both young readers and the adults choosing books for them.
For very young audiences, we use gentle movement, soft music, clear shapes, and familiar characters. The trailer remains calm, simple, and visually easy to follow without overwhelming the child.
Trailers for preschool readers feature playful animation, bright visuals, and simple story moments. Cheerful sound, expressive characters, and an easy pace help build excitement around the book.
For children beginning to read more independently, we use stronger storytelling, humour, adventure, and character-focused scenes. The trailer introduces enough of the plot to create curiosity without revealing the full story.
Middle-grade book trailers can explore mystery, fantasy, friendship, discovery, and more detailed story worlds. We use energetic editing, atmospheric sound, and engaging visuals that feel exciting without appearing too young.
Young adult trailers use cinematic pacing, deeper emotions, dramatic sound, and more mature visual storytelling. Each trailer is designed around the book’s genre, whether it is fantasy, romance, mystery, adventure, or contemporary fiction.
- who we help
- what to look for
Not every video company understands children's books. Before you commit to any picture book trailer maker in Melbourne, including us, it is worth asking a few questions.
- why it matters
A lot of authors assume that a good book will simply find its readers over time. In reality, most books need some kind of push, especially in the first few months after release.
Here is what a good trailer actually does:
This kind of children's story video promotion in Melbourne is becoming a normal part of how local authors and small publishers launch new titles, alongside more traditional methods like book signings and press releases.
- how it works
We start with a conversation about your story, your characters, your target age group, and what you want the trailer to achieve. If you already have a launch date or marketing plan, we work around that.
Before any animation begins, we write a short script and sketch out a storyboard. This shows you roughly how the trailer will flow, scene by scene, so there are no surprises later.
Once the storyboard is approved, we move into animation, voiceover recording, and music selection. This is usually the longest part of the process, and where most of the craft happens.
We send you a draft cut to review. You can request changes to pacing, wording, music, or visuals within the agreed revision rounds.
Once you are happy with the trailer, we deliver the final files in the formats you need, whether that is for Instagram, YouTube, your website, or a big screen at a launch event.
- our catalog
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Children Book - why choose us
As a book trailer animation studio in Melbourne, we have built our whole workflow around small runs of highly personal, story-specific videos, rather than mass-produced templates.
The Purple Giraffe Press TeamAustralian Children’s Publisher This is not a side service for us. It is what we focus on, which means we understand pacing, tone, and colour choices that suit young audiences.
If your book already has artwork, we build the trailer around it rather than replacing it with something generic.
You get a quote that spells out exactly what is included, so there are no surprise costs later.
We understand the local publishing scene, local schools, and local events, which helps when a trailer needs to speak to a Melbourne audience specifically.
You see the script, the storyboard, and the draft cut before anything is finalised, so you are never surprised by the final result.
- author love
- pricing
Pricing depends on the length of the trailer, the amount of animation involved, whether you need original illustrations created, and how many revision rounds you want included. A short teaser will cost less than a fully animated trailer with custom voiceover and original music.
Rather than list a flat rate that might not suit your project, we prefer to talk through what you need first and give you an honest, itemised quote. There is no obligation attached to asking for a quote.
If the budget is tight, tell us early. We can often suggest a smaller version of a project, such as a shorter teaser instead of a full trailer, or reusing existing illustrations instead of commissioning new artwork, so you still end up with something usable without stretching your budget further than it needs to go.
- explore more services
Whatever stage your book is at, our Melbourne team can help. Explore the other services we offer children's authors near you.
Developmental, line and copy editing, proofreading and manuscript assessment for picture books, early readers and junior fiction.
Learn more about Book Editing in MelbourneIllustration, page layout, cover design and KDP-ready formatting, built around your story for picture books and beyond.
Learn more about Book Design in MelbourneShare your idea and we write the whole manuscript in your voice, for children's books, fiction and personal family stories.
Learn more about Ghostwriting in MelbournePromotion plans that get your book seen, from Amazon and Kindle visibility to local Melbourne bookshops, schools and reviews.
Learn more about Book Marketing in MelbourneInterior layout, fonts, image placement and print-ready and KDP files, formatted specifically for children's books.
Learn more about Book Formatting in MelbourneYou bring the idea, the characters, and the world. We write the full novel in your voice, from first chapter to last page.
Learn more about Fiction Ghostwriting in Melbourne- get in touch
Share your idea or manuscript and we will come back within one business day with a friendly, no-pressure plan and a free estimate.
We usually reply within one business day.
- ready when you are
Your story deserves more than a quiet spot on a shelf. If you have a children's book that is ready to meet its readers, we would like to help you get there.
Get in touch with Purple Giraffe Press and tell us about your book. We will talk through what kind of trailer suits your story, your budget, and your timeline, with no pressure to commit until you are ready.
- good to know
Honest answers to the questions Melbourne authors ask us most. If yours is not here, a quick consultation will cover it.
Book a Free Consultation →Most projects take between three and six weeks from the first conversation to final delivery, depending on how much animation is involved and how quickly feedback is turned around.
While we are based in Melbourne and know the local scene well, we also work remotely with authors and small publishers in other cities, including a kids' book marketing video service in Melbourne available to clients further afield, such as those in London.
Yes. We can work with a rough draft, sample sketches, or commission an original illustration as part of the project, though this will affect the timeline and cost.
You will receive files suited to your intended platforms, which usually means a square or vertical version for social media and a horizontal version for websites or screens at events.
Yes. Many clients prefer a short teaser under sixty seconds for social sharing, alongside a longer version for their website or a launch event.
Voiceover is usually included in our standard packages, but the exact inclusions depend on your quote. We are always upfront about what is and is not included before you commit.
Yes. We have supported authors with launches that span more than one city, adjusting messaging and event details so the trailer works for each audience, whether the launch is happening in Melbourne, London or somewhere in between.
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